The Sydney Morning Herald is Australia’s most read news brand with a cross-platform readership of 8.3 million readers, according to the Total News readership figures released by Roy Morgan today.

Cementing its place as the country’s most read masthead, the Herald’s readership is almost double The Daily Telegraph (8.3 million versus The Telegraph’s 4.6 million), in the latest figures in the 12-month period ending March 2022.

As trusted news becomes more important than ever, the figures reveal that four out of 10 Australian online news readers continue to get their news from the Herald.

The Monday to Friday print edition also increased its readership year-on-year and quarter-on-quarter to 357,000, while The Sun Herald print edition is read by 452,000 people every Sunday. In the last four weeks two million people on average have read a print edition of the Herald.

Across the Herald and Age, Saturday’s prestigious Good Weekend continues to increase its readership, attracting an average issue print readership of 771,000, up 2% year-on-year.

Sunday Life has seen year-on-year growth as well, with an average issue print readership of 482,000, while Domain has also seen a post-Covid surge in year-on-year growth of 19% with a print readership of 502,000.

Nine’s Total Publishing assets reach a de-duplicated audience of 16.1 million* Australians across print and digital.

“The whopping audience for our excellent federal election coverage this weekend is another reminder that the Herald is the home of Australia’s best journalism and journalists,” said the Herald’s editor, Bevan Shields. “I want to thank our subscribers and readers for supporting us, and the newsroom for helping make this result happen.”

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine.

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 23, 2022