The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.43 million people, according to Total News Publishing readership figures released by Roy Morgan today.

The Total News audience of the Financial Review continues to close the gap on its direct competitor The Australian, narrowing to 597,000 down from 604,000 a year ago. 

Highlighting the strength of the Financial Review’s digital subscription offering, 79% of AFR readers engage with the masthead’s online publication. The masthead recorded a print readership of 903,000 during the last four weeks, while the Monday to Friday print edition recorded an average issue readership of 259,000. 

The AFR Weekend Saturday edition had a 5% quarterly increase with a print readership of 184,000.  

The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 484,000. Fin! Magazine has also seen quarterly and annual growth (4% and 9% respectively) and closing in on Wish. 

Nine’s Total Publishing assets reach a de-duplicated audience of 15.877 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+ for the 12 months ending December 2024. All audience data is based on the last 4 weeks averaged over the 12 months to December 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, February 24, 2025