The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.5 million people, according to Total News readership figures released by Roy Morgan today.

With the masthead’s print & digital annual growth of 2% outpacing The Australian, which recorded falling readership over the year, 1.02 million people have read a print edition of the Financial Review in the past four weeks. 

Highlighting the strength of the Financial Review’s digital offering, 77% of AFR readers engage with the masthead’s online publication, which has grown since last quarter. 

The Monday to Friday print edition continued to record annual growth of 18% year-on-year, for an average issue readership of 262,000, while the AFR Weekend Saturday print edition has a readership of 179,000. 

The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 503,000 and annual growth of 5% – compared to its direct competitor Wish that has had a readership drop of -25% year on year.    

Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.

The Financial Review’s Editor in Chief, Michael Stutchbury, said: “The Financial Review’s newsroom is particularly pleased with the success of our digital strategy, shown by four consecutive quarters of growth in our digital-only audience. With our digital-only audience growing by 2.4 per cent a year, the Financial Review has the biggest digital audience of any national newspaper brand.”

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+ for the 12 months ending March 2024. All audience data is based on the last 4 weeks averaged over the 12 months to March 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 20, 2024