The Australian Financial Review has yet again recorded yearly growth, and now has a cross platform readership of 3.7 million people, according to Total News readership figures released by Roy Morgan today. 

The country’s most read premium business masthead increased its year-on-year readership across Total News in the 12 months to September 2022, up from 3.6 million, making it one of the country’s fastest growing news brands. Its nearest competitor, The Australian, dropped its Total News readership by 14% in the same period. 

As trusted business news and analysis becomes more important than ever during turbulent economic times, the Financial Review total print readership Monday-Friday increased 22%. Meanwhile, The Australian has seen a drop of 22% year-on-year.

With the AFR Weekend Saturday print edition readership increasing by 23% in the last quarter, the weekend and weekday print editions are outpacing the market with their growth.      

AFR Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 409,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.5 million* Australians across print and digital.

“Many news titles and subscription businesses have started to feel the cost-of-living squeeze from higher inflation,” said the masthead’s editor-in-chief Michael Stutchbury. 

“But the Financial Review’s readership and subscription performance is proving more resilient than most because of the strength of our journalism and its focus on our core audience.” 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands. 

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For further information, please contact: 
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Monday, November 21, 2022