The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 4.8 million, according to Total News readership figures released by Roy Morgan today.

The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by more than 800,000 people.   

The Monday to Friday print edition recorded growth of 2% year-on-year – a faster acceleration than its competitor – to record a readership of 281,000, while the Saturday edition saw annual growth of 3% with 431,000 print readers. In the last four weeks 1.152 million people on average have read a print edition of The Age.  

Across The Age and the Herald, the prestigious Good Weekend has grown its audience and continues to be Saturday’s most read magazine insert across News South Wales and Victoria, attracting an average issue print readership of 767,000, which is up 6% on this time last year. 

Sunday Life recorded an average issue print readership of 395,000; Domain recorded annual growth of 2% with an average issue print readership of 521,000, while the country’s most prestigious food news brand, Good Food, recorded a Total News readership of 1.7 million.

Nine’s Total Publishing assets reach a de-duplicated audience of 16.2 million* Australians across print and digital.

“Our own readership analysis shows Victorians are highly engaged with our unique coverage of Victoria on both our print and digital platforms,” said Patrick Elligett, editor of The Age.

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2023. *This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!. Good Food data is based on July 2023 – December 2023 due to the relaunch of the site.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, February 26, 2024