The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 4.9 million, according to Total News readership figures released by Roy Morgan today.

The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by 800,000 people.   

The Monday to Friday print edition recorded annual growth of 11% year-on-year, recording a readership of 291,000, while the Saturday edition saw annual growth of 6% with 433,000 print readers. In the last four weeks 1.2 million people on average have read a print edition of The Age.  

Across The Age and the Herald, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 752,000, which is up 2% on this time last year. 

Sunday Life recorded an average issue print readership of 396,000, while a reinvigorated housing market saw Domain record annual growth of 11% with an average issue print readership of 554,000. 

Nine’s Total Publishing assets reach a de-duplicated audience of 16.3 million* Australians across print and digital.

“The Age’s stellar digital performance, with almost double the readership of its rival Melbourne masthead, is heartening. It shows the appetite for responsible, balanced and independent public interest journalism remains strong in Victoria,” said The Age editor Patrick Elligett. 

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.  

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2023. *This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! 

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, November 27, 2023