The Age has once again maintained its lead against its main competitor nationally, with a multi-platform readership of 4.63 million, according to Total News Publishing figures released by Roy Morgan today.

The Age has cemented its place as the nation’s second most read multi-platform news brand after The Sydney Morning Herald and is ahead of its main competitor The Herald Sun by 650,000 readers. 

The Monday to Friday print edition recorded a readership of 240,000, while the Saturday edition has 389,000 print readers. In the last four weeks 990,000 people on average have read a print edition of The Age and in total, one in five Australians get their news from The Age.   

Across The Age and the Herald, the country’s most prestigious food news brand, Good Food, recorded a Total News Publishing readership of 1.6 million, with its readership up 16% quarterly, while Traveller also recorded quarterly growth of 12% with 1.29 million readers. 

Good Weekend recorded an average issue print readership of 690,000, while Sunday Life recorded an average issue print readership of 356,000 and Domain recorded readership of 455,000. 

“The Age is unquestionably Victoria’s premier news brand. In a year in which The Age celebrates its 170th birthday, it has exposed the corruption at the heart of the CFMEU and the union’s unseemly ties to state and federal Labor,” said Executive Editor Luke McIlveen.

“Led by The Age’s chief investigative reporter, Nick McKenzie, the Building Bad series began on the streets of Melbourne but quickly spread to Canberra and every CFMEU branch in the country.”

“This was a truly great piece of journalism – and our loyal readers at The Age know other newspapers gave up on this standard of investigative reporting a long time ago.”

Nine’s Total Publishing assets reach a de-duplicated audience of 16.02 million* Australians across print and digital.

The Total News Publishing readership figures are produced by Roy Morgan for ThinkNewsBrands. Readership figures from Roy Morgan show news now reaches 21.7m Australians aged 14+ each month, with strong readership across every profile group.

Source: Roy Morgan Research, All People 14+ for the 12 months ending June 2024. All audience data is based on the last 4 weeks averaged over the 12 months to June 2024. *This figure includes: nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin! Print Platforms include: SMH Print, The Age Print, AFR Print, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine, Fin!

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, August 19, 2024