The Age has once again cemented its position as Melbourne’s most read news brand, with a cross platform readership of more than 6 million, according to Total News readership figures released by Roy Morgan today.

In a year where trusted news and analysis is more important than ever, The Age had a Total News readership of 6.014 million across print and digital in the 12 months to September 2021. The Age attracts more than 1 million more readers than its direct competitor.

The Age’s overall Total News readership continues to show growth and is the second-most read masthead in Australia after The Sydney Morning Herald.

This is just the second release of Total News readership figures produced by Roy Morgan for ThinkNewsBrands and we continue to work with the researchers to ensure that digital and print figures, and sampling, is as accurate as possible.

The Sunday Age print edition has seen a 13% increase year-on-year and the newspaper is read by 435,000 people every Sunday.

Across The Age and The Sydney Morning Herald, Saturday’s Good Weekend continues to be Australia’s leading inserted magazine, attracting an average issue print readership of 808,000, up 5% quarter-on-quarter.

Sunday Life has seen year-on-year growth of 13%, with an average issue print readership of 510,000, while Domain has seen quarter-on-quarter growth of 8% with a print readership of 496,000.

The Total News readership figures show Nine’s mastheads and digital platforms had an unduplicated audience of 12.581 million*.

“We appreciate the trust Victorians have placed in The Age for reliable, fair and accurate journalism during what has been a challenging year,” said Gay Alcorn, Editor of The Age. “With so much noise and heat in journalism, The Age stands for principles that Victorians clearly value – journalism that seeks the truth and that publishes a diversity of views about the complex challenges of our times.”

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to September 2021.

*This figure includes: SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine

For more information:

Adrian Motte
Communications Manager
amotte@nine.com.au

Monday, November 22, 2021