The Age has once again grown its audience, outperforming the national news market to remain the most read Victorian masthead with a cross platform readership of 6.1 million, according to Total News readership figures released by Roy Morgan today.

With one in three Australian news readers engaging with the masthead to inform their day, The Age has seen an increase of 2% year-on-year in its Total News readership across print and digital to March 2022 – cementing its place as the nation’s second most read news brand after The Sydney Morning Herald.

With the annual growth of The Age outperforming the national Total News market of 0.9%, the masthead now has 1.4 million more readers than its direct competitor The Herald Sun.

The Sunday Age print edition has tightened the gap with The Sunday Herald Sun, and is read by 404,000 people every Sunday. On a yearly basis, The Sunday Age print audience was down just 3% compared with a 10% decline for its News Corp competitor.

Across the Herald and Age, Saturday’s prestigious Good Weekend continues to increase its readership, attracting an average issue print readership of 771,000, up 2% year-on-year.

Sunday Life has seen year-on-year growth as well, with an average issue print readership of 482,000, while Domain has also seen a post-Covid surge in year-on-year growth of 19% with a print readership of 502,000.

Nine’s Total Publishing assets reach a de-duplicated audience of 16.1 million* Australians across print and digital.

“This is a pleasing result, cementing The Age as the dominant news masthead in Victoria. I want to thank all our readers and subscribers for putting faith in us to pursue ambitious, fair and accurate journalism,” said The Age editor, Gay Alcorn.

The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2022.

*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine.

For more information:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Monday, May 23, 2022