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Perth’s 6PR No.1 in Talk delivering strong audience growth

Perth's 6PR No.1 in Talk delivering strong audience growth

Perth’s 6PR No.1 in Talk delivering strong audience growth

Perth's 6PR No.1 in Talk delivering strong audience growth

Perth’s 6PR ends the year strong as the No.1 news and talk station in the West, delivering notable audience growth across key weekday and weekend shifts in GfK Radio 360 Survey 8. The station recorded a share of 8.0 – up 0.6 points on the last survey.

6PR Breakfast with Steve Mills and Karl Langdon (5am – 10am) claimed its best survey result of the year with a share of 12.0% – up 1.8 points on last survey, securing its place as Perth’s No.1 talk show.

The Gary Adshead Show (10am – 2pm) posted a share of 7.2 (up 0.4 on last survey), and Perth Live with Oliver Peterson (2pm – 6pm) claimed 6.7 – up 0.8 compared to the last survey.

There was also impressive growth in streaming, with the station posting an overall share of 11.0 with TSL the strongest in market. 6PR Breakfast with Steve Mills and Karl Langdon recorded a 20.3 share and was the No.1 streamed Breakfast show in Perth.

Rick Lenarcic, National Direct Sales Manager, Nine Radio, said: “6PR has delivered a sensational end of year result, built around our strength in live and local information, entertainment and sport.

“Breakfast with Millsy and Karl continues to grow audiences and to claim the position as overall No.2 Breakfast show in Perth is a tremendous feat.
“2025 will be an exciting year for the station with the return of Simon Beaumont and our refreshed afternoon lineup including Oliver Peterson and Mark Readings. 6PR is poised for even more success.”

Further highlights of GfK Radio 360 Survey 8 in Perth are:

• Burgo on Sunday (12pm – 4pm) delivered the strongest streaming TSL for its timeslot (4:00)

• Wide World of Sports (6pm – 8pm) recorded a share of 4.2

• Overnights (12mn – 5am) recorded a share of 8.3 – up 1.9 share points on last survey

• Weekends (Sat-Sun 6am – 12pm) recorded a share of 8.5 – up 0.7 share points on last survey

• Weekends (Sun 6am – 12pm) No.1 in streaming with an overall share of 11.9

For further information, please contact:
Peter Brennan
Head of Marketing & Communications – Perth
pebrennan@nine.com.au

For further information, please contact:
Bayley Howe
Marketing & Publicity Executive
bayleyhowe@nine.com.au

Thursday, December 12, 2024

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