As the 2025 Telstra NRL Premiership season kicks off this weekend in Las Vegas, more brands than ever before have partnered with Nine across its unrivalled connected content rugby league ecosystem of Total TV, Total Audio and Total Publishing.

With 189 games live and free on the 9Network, including the jewels in the NRL crown – the exclusive men’s and women’s State of Origin and the blockbuster men’s Finals series – as well as an extended NRLW series from 48 to 74 games, Nine’s NRL ecosystem gives brands unparalleled access to a diverse audience at scale. 

NRL on Nine provides brands with an increasing number of platforms to connect with rugby league fans through Nine’s 24/7 content and conversations, including new linear magazine show ‘Freddy & The Eighth’ as well as the iconic Wide World of Sports every Sunday, through to podcasts, 9Now specials and Nine Radio’s WWOS Continuous Call Team.

Nine’s full NRL coverage last year reached a Total TV audience of 16.7 million viewers, with the Men’s State of Origin Series reaching 9.4 million Australians, up 17% YoY across Total TV. The Women’s State of Origin Series Total TV reach was 4.3 million, up 72% YoY as the series went from two to three games.  

Nine’s NRL coverage is underpinned by an ecosystem that is connected and allows advertisers to maximise their campaign execution by weaving it across Australia’s most powerful marketing platform. By utilising Nine’s talent and Wide World of Sports content, all audiences across the ecosystem are delivered in a where, how and when manner allowing brands to engage seamlessly. 

This year will see Ford and Red Bull join returning partners Harvey Norman, Telstra, McDonalds, Westpac, Sportsbet, Youi Insurance, Kia and sponsors Chemist Warehouse, Isuzu UTE and Rexona.

“Over the last five years, WWOS has continued to evolve its unrivalled sport mega marketing platform, with a clear focus on delivering the best-in-class sporting assets and solutions for brands. This year’s new, growing and returning partners across our rugby league assets are again testament to that. The role sport content plays in Australians’ lives continues to evolve and grow. At Nine, we are leading the connection of fans and brands in a way no other media company can,” said Matt Granger, Nine’s Director of Sales – Sport, Olympic and Paralympic Games.

Anne Gruber, Director of Content Partnerships – Sport, Olympic and Paralympic Games, said: “We have evolved our NRL proposition, driving focus on the success and effectiveness of our cross-platform ecosystem partnerships. In 2025, there will be more league content and more opportunities to contextually connect with audiences from February through to November’s Pacific Championships. Brands can leverage the ‘always on’ conversation seven days a week, 24/7 through Broadcast TV and 9Now magazine shows, match day broadcasts, Nine Radio’s Continuous Call team, live blogs, WWOS.com articles and NRL on Nine social content. In essence, it’s a 10 month marketing campaign across every touchpoint of Nine’s suite of assets.” 

The 9Network’s NRL season kicks off this Sunday, March 2 with two huge games from Las Vegas, with an international between the Australian Jillaroos v England Women, and the NRL Premiership clash between Cronulla Sharks v Penrith Panthers.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au

Wednesday, February 26, 2025