Nine is turbo-charging how brands connect with audiences by dramatically expanding its Powered division with the introduction of PoweredTV.

Moving past traditional advertising, this accelerated strategy will deliver premium, brand-funded content and integrations across Nine’s newly unified Streaming & Broadcast division, combining the full strength of the 9Network, 9Now, and Stan.

This isn’t just an update – it’s an evolution. Nine is unlocking significant new peak-time opportunities for partners, creating original formats and premium multi-platform shows built around brands. The integration is so seamless it elevates the viewing experience, turning the brand into a welcomed, meaningful part of the story – not an interruption – for audiences on any screen they choose.

Director of Nine Powered, Lisa Day, said: “Nine’s Powered division is already the best in class for seamless and effective integration, and PoweredTV will take this to an entirely new level by turning up the volume on our incredible offering.”

“The key to our success is our commitment to co-creation: meaningfully weaving brands into the moments that matter by working in partnership with our production teams. This collaborative approach delivers superior, welcome storytelling and compelling results across the full Nine suite.

“We aren’t just integrating; we’re building original, primetime content that ignites conversation and forges powerful audience connections across our entire streaming and broadcast ecosystem.”

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au 

Wednesday, 15 October, 2025