• 2 million+ listeners every week (up 2%)
• Big increase in 25-54s (up 5%)
• No.1 in streaming (up 1.7%)

TOTAL RADIO 

More than 2 million Aussies are tuning in to the very best in live and local news, sport, entertainment and opinion on Nine’s talk radio stations each week, with a big increase in the 25-54 demographic (up 5% on Survey 5). 

Sydney’s 2GB and Melbourne’s 3AW have maintained their dominance as the outright No.1 stations, with a share of 11.1 and 15.8 respectively.   

3AW nabbed its highest cume on record for a Survey 6*, with Ross and Russ cementing their position once again as Melbourne’s No.1 Breakfast show, with 22.8 and legendary broadcaster Neil Mitchell also taking out the No.1 spot in Mornings with 19.2. 

2GB’s Ben Fordham recorded a 14.2 share in Breakfast and Ray Hadley notched up his 152nd consecutive survey win, with a 13.7 share in Mornings (up 0.9).

Nine Radio’s Head of Content, Greg Byrnes, said: “To maintain number one positions in Sydney and Melbourne, while increasing total audience, is well deserved recognition for all of our on-air teams. 3AW has never had this many listeners before in a Survey 6 and we’ve recorded a 5% increase in 25-54 year-olds, across the network. Talk content is relentless but so is the loyalty of our listeners and we thank them for their engagement each day.”

COMMERCIAL RADIO SHARE	TOTAL RADIO CUME
17.2 (4 markets)	2.019 million listeners each week

STREAMING

Nine Radio is the definitive No.1 in live audio streaming (up 1.7% on Survey 5) and No.1 streaming in Breakfast across the country.  

3AW and 2GB are No.1 in overall commercial streaming, with a 34.2 and 28.0 share respectively, as well as across all main standard sessions. 

Ross and Russ recorded a 48.7 leading commercial streaming share in Breakfast at 3AW, and Ben Fordham was also No.1 in Breakfast at 2GB with a commercial streaming share of 40.3.

Greg Byrnes, said: “Radio360 has shown our talk formats dominate listening via connected devices and in this survey our streaming audience has grown even bigger. The overall streaming results for 3AW and 2GB are remarkable and across the country, all of Breakfast programs are number one. The teams should all be very proud.

“Our live and local strategy is the clear market leader and shows that talk’s ‘always on’ component is the future for streaming.”

COMMERCIAL STREAMING SHARE	STREAMING CUME
29.6	424,000 (up 1.7%)

PODCASTS 

9Podcasts posted its second highest monthly audience in August^, with over 1.7 million monthly listeners across the slate of premium Australian podcasts, an increase of 41% YoY.

Nine Radio’s Catch Up Podcasts are attracting new audiences with significant double digital audience growth across key programs. Ben Fordham Live remains Nine’s top podcast, with over 188,000 monthly listeners tuning in (up 66% YoY), Breakfast with Ross and Russ (up 45%), Mornings with Neil Mitchell (up 34%), The Ray Hadley Morning Show (up 20%), Drive with Chris O Keefe (up 59%).

The last week of September delivered a spike in downloads across Nine’s premium Sport podcasts in the lead up to Footy Finals, including Six Tackles with Gus, Eddie & Jimmy, The Billy Slater Podcast, NRLW Weekly, Footy Classified, 100% Footy, 3AW Football, 6PR Football and Continuous Call Team.

DOWNLOADS	LISTENERS
4,384,792	1,701,232

Source: GfK Radio360 Ratings, Survey 6 2023, Mon-Sun 5.30am-12MN, Market Share % Total, Market Share Streaming %, Commercial Streaming Share %, Cume (000s) Total and Streaming, 3AW Breakfast Mon-Fri 5.30am-8.30am, 3AW Mornings 8.30am-12pm, AP10+, Nine Radio – 2GB, 3AW, 4BC, 6PR, unless otherwise specified.
*Since Survey 1 2004

^Source: Triton Podcast Metrics, August 2023, Downloads, Listeners, Nine Entertainment, unless otherwise specified.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine
clynch@nine.com.au 

Thursday, October 5, 2023