Nine has launched its Australia 2020 initiative, which will give four brand partners the opportunity to own all of Nine’s biggest events on television next year.

The initiative will give the four brands involved in Australia 2020 the opportunity to own every magical moment of the Australian Open, Married at First Sight, The Voice, Australian Ninja Warrior, Lego Masters, State of Origin, the ICC Twenty20 World Cup, The Block and Love Island Australia.

“Australia 2020 is about giving four partners the ability own every major format, every week of the year, on every screen, every event live in prime time and every event in the perfect time zone,” said Michael Stephenson, Nine’s Chief Sales Officer.

“It simply doesn’t get any better. This is not 16 days of activity, this is 52 weeks of prime-time audiences and big ideas in all of Australia’s biggest shows, underpinned by a proven schedule that marketers and agencies know works.”

Nine also confirmed that for the period of the Tokyo 2020 Olympics, it would make its primary channel prime-time inventory available in 9Galaxy, its market-leading automated buying technology. This move gives certainty to advertisers throughout the Olympics by guaranteeing the delivery of audience through Nine’s leading technology.

For more information:
Nic Christensen
Head of Corporate Affairs
nchristensen@nine.com.au