The Olympic Games Paris 2024 has not only captured the hearts of Australians, it has also demonstrated the power of Total Television, with 9Now breaking all records to make Paris the most addressable Games ever seen in Australia.

Aussies have viewed 426 Million Total Minutes on 9Now – the highest minutes ever consumed – with Paris 2024 showcasing how FTA streaming platforms offer brands a premium, safe environment attracting addressable audiences with serious scale. 

The huge numbers consuming the Paris Olympics on 9Now via a Connected Television show how Australians are streaming content live and on demand, and catching the big moments of the Games using all of the functionality of 9Now, including Start Over. 

The Olympic Games to date (24/07 – 28/07) has recorded 658 Million minutes across 9Now, with the platform providing an additional 18% incremental reach to the live broadcast channels. 

Nearly 13.5 million viewers in total have watched the Games on Nine’s live broadcast, live stream and on demand channels proving the power of Total Television.

On Day 2 of competition, 9Now delivered an 87.7% share of Nine’s key demographic, People 25-54; and an 89.6% share of the valuable People 16-39 demographic. 

With 9Now streaming Nine’s dedicated curated Olympic channels – Channel 9 and 9Gem – as well as offering up to 40 live streams to ensure viewers don’t miss a single second of action, there is content for every target demographic.

Nine’s Director of Sales – Sports, Matt Granger, said: “We promised the greatest cross platform event ever and that’s what we are delivering. All our advertisers who have bought campaigns on Nine and 9Now are reaping the benefits of our massive Total television audiences. This is today’s television.”

LIVE AND FREE ON CHANNEL 9, 9GEM AND 9NOW 
EVERY OLYMPIC EVENT STREAMED LIVE AND FREE WITH REPLAYS AND EVERY BIG
AUSTRALIAN MOMENT ON 9NOW  

For further information, please contact:
Adrian Motte
Senior Communications Manager
amotte@nine.com.au 

Tuesday, July 30, 2024