As part of Nine’s ongoing commitment to deliver unparalleled measurement and attribution capabilities for advertising clients, it announces today partnerships with Adgile and DataCo.

As a leader in media and advertising solutions, Nine has forged a long-term partnership with Adgile to independently measure the effectiveness and attribution of every campaign. 

This collaboration will provide real-time insights into web traffic, app engagement, and share of search, ensuring that advertisers receive comprehensive reporting at the campaign level. By harnessing these insights, Nine aims to deliver superior business results for all advertising partners.

“We believe that transparency and measurement are critical in today’s advertising landscape,” said Nick Young, Nine’s Commercial Director – Digital. “With Adgile’s expertise, we can offer our clients the tools they need to understand the real impact of their campaigns, whether they are investing $20,000 or $20 million.”

In addition to the partnership with Adgile, Nine is also partnering with DataCo to integrate rich consumer profiles based on aggregated category spend via ANZ data. DataCo securely connects this valuable data with Nine’s own, to provide advertisers with sophisticated insights into sales uplift and category spend outcomes, directly linking them to exposed audiences to measure advertising impact. 

Nine will also enhance its attribution reporting to ensure advertisers have the most accurate and actionable insights at their fingertips. Nine will enhance its reporting capabilities by incorporating web traffic and search data insights into every report. 

This initiative will empower advertisers with multiple data points and granular insights, enabling a thorough understanding of the effectiveness of their TV advertising efforts. 

In the coming months, Nine will launch automated campaign reports with self-serve dashboards for every 9Now campaign. These reports will feature in-target delivery and reach metrics, 9Tribes analytics, and footfall traffic reports powered by Near.

For further information, please contact:
Adrian Motte
Senior Communications Manager – Trade & Publishing 
amotte@nine.com.au

Thursday, October 24, 2024