Married at First Sight season 11 increased its year-on-year audience, with the blockbuster series reaching 14.2 million people across Total TV.

The latest season of MAFS, which wrapped up on Monday night with an explosive reunion episode, saw a Total TV National Average Audience of precisely two million viewers per episode.

The blockbuster program recorded year-on-year growth across all screens:
– Up 4% year-on-year on Total TV
– Up 1.5% year-on-year on Broadcast TV
– Up 9.6% year-on-year on BVOD 

Over the course of the compelling season, 2.545 million viewers were reached exclusively on 9Now, providing incremental reach of 22% to Broadcast TV. Almost nearly one third of the key demographic of People 16-39 were reached exclusively through 9Now. 

In the crucial demographic of 25-54, the series recorded a Total TV National Average Audience of 1.003 million viewers per episode, representing year-on-year growth of 4.3%. On BVOD, the 25-54 audience was up 11% year-on-year.

Married at First Sight has helped push the 9Network to an overwhelmingly dominant position across the year-to-date, with the broadcaster taking out the  Top 10 programs on FTA for Total People and in all key demos. 

Hamish Turner, Director of 9Now and Programming, said: “Married at First Sight has once again proven it is the most powerful program on Australian television. With epic storytelling and some of the most riveting characters seen on screen, MAFS sets the blueprint for how a multi-platform program shows the true strength of Free-to-Air. The series has set us up for a huge Q2 that will take us from LEGO Masters through to the Olympic and Paralympic Games.” 

TOP 10 PROGRAMS OF THE YEAR-TO-DATE- AVERAGE AUDIENCE

For more information: 
Adrian Motte
Senior Communications Manager – Trade & Publishing
amotte@nine.com.au
0415 271 339

Source: TVMAP VOZ Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, 29/01/2024 – 8/04/2024, Cumulative Reach, Married at First Sight, includes encores, Total TV, When Watched.
Source YoY: TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, 29/01/2024 – 8/04/2024 v 30/01/2023 – 3/04/2023, Average Audience, Married at First Sight, excludes encores, Total TV, Consolidated 7 as at 8/04/2024.
Source: TVMAP VOZ Ranking Report, VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, Seven Content, Ten Content, ABC Content, SBS Content, Foxtel Content, 1/01/2024 – 8/04/2024, Average Audience, Split by Program, Total TV, Consolidated 7 as at 8/04.
VOZ Data 5.0 © OzTAM Pty Limited [2023], NATIONAL, Total People, 25-54, 16-39, GS18+, Nine Content, 29/01/2024 – 8/04/2024, 
Cumulative Reach, Married at First Sight, includes encores, Total TV, When Watched

Wednesday, April 10, 2024