Even more Australians are tuning into the Nine Podcast Network in 2024, with Triton data for January showing 16% growth month-on-month across both catch up radio podcasts and the original podcast slate.

The listener surge underscores Nine’s commitment to delivering high-quality, entertaining, informative and captivating content that resonates with all Australians as the network builds its position as a premier destination for local podcast content. 

Nine Radio catch up podcast listeners grew 43% MoM, boosted by impressive growth across 2GB’s Ben Fordham Live up 71%, 3AW’s Breakfast with Ross and Russ up 73%, and Wide World Of Sports up 75%.

9Podcasts original podcasts delivered a remarkable 114% listener increase, compared to the same time last year, powered by a growing slate of premium podcasts, including 9News Podcast, Prime Time with Bec Wilson and The Elliot Exchange. 

In addition to this impressive audience growth, 2024 sees returning favourites, Six Tackles With Gus, The Official Married At First Sight Podcast, and Neil Mitchell Asks Why, and a premium slate of new must-listen content including Try Before You Die, The Missing Campers Trial and AdMission.

“We are thrilled to see such significant growth in our audience numbers, reaffirming the popularity and relevance of our content in the Australian podcasting landscape,” said Mia Stern, Head of Podcasts at Nine Podcast Network. 

“As we continue to expand our offerings, we remain committed to delivering premium content that entertains and informs our listeners, while providing advertisers with unparalleled opportunities to connect with our engaged and diverse audiences in intimate listening moments.”

Source: Triton Podcast Metrics, January  1-31 2024, Downloads, Listeners. 

For further information, please contact:
Caitlin Lynch 
Senior Communications Manager, Nine
clynch@nine.com.au 

Monday, February 26, 2024