3AW leads Melbourne’s airwaves as the city’s clear No.1 radio station.

The release of GfK Radio 360 Survey 7 results today reveal 3AW has a winning audience share of 14 (up 0.5 year-on-year) and a dominant commercial streaming share of 28.7%.

Every week, the station’s engaging blend of live, locally-focused talk radio attracts a cumulative audience of 781,000 listeners across Melbourne.

In the 25-54 demographic, 3AW has a cumulative audience of 211,000 listeners – up 14.7% on Survey 6.

Ross and Russ lead Melbourne’s breakfast radio scene with a 20.8 share – a substantial 10.1 point advantage over their closest competitor. Each week, 516,000 Melburnians listen to this award-winning team. The duo also secured an impressive 53.6% share of the commercial streaming audience.

In his seventh survey in the morning slot, Tom Elliott has solidified his position as Melbourne’s top choice, capturing a leading 15.7 share and a cumulative weekly audience of 519,000. He also leads with a commercial streaming share of 27%.

Tony Moclair is the No.1 Afternoon talk program with a 9.5 share – 5.4 points ahead of his closest talk rival.

Jacqui Felgate has strengthened her standing as Melbourne’s No.1 Drive talk program, securing an 8.9 share – her best result since taking the helm of the Drive slot. Her fresh and engaging approach to talk radio attracts 297,000 Melburnians each week.

Denis Walter is No.1 in Melbourne’s evening radio listening, holding the top spot with a 17.1 share.

Weekend Breakfast hosted by Darren James also dominates the airwaves on Saturday and Sunday mornings. 3AW Football finished the 2024 season winning every timeslot – Friday, Saturday, Saturday night and Sunday.

3AW Station Manager, Stephen Beers said: “Survey 7 reinforces 3AW’s position as Melbourne’s top radio station. Ross and Russ remain unrivalled in breakfast, while Tom Elliott commands the morning slot. We’re especially thrilled to see Jacqui Felgate achieving her highest ever share and 3AW Football finishing number one across all shifts. These results reflect the hard work of our on-air talent and the incredible teams behind the scenes. We’re immensely thankful for our loyal listeners’ continued support – something we value greatly.”

Source: GfK Radio360 Ratings, 3AW Melbourne Survey 7 2024, Mon-Sun 5.30am-12MN, Mon-Fri 5.30am-8.30am, Mon-Fri 8.30am-12pm, Mon-Fri 12pm-3pm, Mon-Fri 3pm-6pm, Mon-Thurs 8pm-12MN, Weekends 5.30am-12MN, Cume (000s), Market Share % Total Radio, Commercial Streaming share %, AP10+ , unless otherwise specified. 

For further information, please contact:
Terry Stuart
Senior Communications Manager
tstuart@nine.com.au

Thursday, November 14, 2024