BOSS //
Introduction
BOSS is Australia's premier brand for business leaders and high-achievers - and those who aspire to join their ranks.
Leadership, management and corporate culture are all core issues for BOSS. The content reflects the need for Australian businesspeople to keep abreast of the latest ideas in leadership and workplace evolution. Each Friday in print and throughout the week online, the BOSS team brings readers interviews with Australian and global business leaders, plus the newest ideas from the world's foremost experts.
BOSS combines news about the latest trends with insights into the lives of Australia's top business leaders. It reveals how they think, how they became successsful and how they start their day.
Now in its 21st year, BOSS is the brand of choice for leaders in the Australian business community.
A NOTE FROM THE EDITOR //
Sally Patten, Editor
I want to cement BOSS's standing as a destination for C-suite executives and directors, while also looking after the needs of younger executives as they progress on their journey to the top of their fields.
Young Executives not only must map out their own careers, but they need to constantly develop both their technical and soft skills. BOSS is in a unique position to be able to provide secrets and tips from field experts and top executives. In addition, BOSS has a great opportunity to help Australian businesses navigate their way through the challenges thrown up by the COVID-19 pandemic and the enormous pace of technological change.
BOSS AUDIENCE //
The Numbers
BOSS readers have a discerning approach towards success and competition – at work and at leisure.
BOSS READER PROFILE //
Average age:
Average HH income:
are A social grade
are A or B social grade
on average in investments
own shares in listed companies
have a post graduate degree
own mortgage for investment property or intend to buy investment property
BOSS has a strong reach to business executives.
more likely to be managers / professionals
more likely to be business decision makers
Source: emma conducted by Ipsos MediaCT; people 14+ for the 12 months ending October 2019.
BOSS //
Sections
BOSS //
Creative Execution Examples
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READY TO CREATE //
CONTACT //
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