Love redefined
Australia's biggest wedding event is back in 2026
Be part of the captivating journeys, love stories, and cultural moments that have all of Australia talking.
Unlock prime-time television's full potential, aligning your brand with a phenomenon that consistently drives conversation and engagement.
Our audience
Head over heels
Season 12 was a blockbuster success across all screens, reaching 15.2 million people across Total TV, and 2 million Aussies per episode. Each season captivates with its mix of emotional rollercoasters, unexpected twists and heartwarming romances. Its unique blend of reality TV and genuine human connection resonates deeply with viewers, putting it at the heart of Australian culture.
Spark your next success story
Discover how you can unlock unmissable impact, across our total media platforms.
Hear from our experts
Say 'I do' to
mass reach
Married at First Sight doesn’t just captivate audiences - it creates viral moments that ignite conversations and drive cultural impact across Australia. For brands, it’s a proven pathway to deeper connections and greater visibility, turning audience engagement into lasting brand love.
Source: Gemba 2025 MAFS wrap up report
Trust for brands was boosted+21% versus pre-campaign levels
Brands associated with MAFS are 57% more likely to be perceived as premium
Brands of MAFS are 72% more likely to be seen as high-quality
Big ideas, for even bigger results
Check out how our partners have leveraged Married at First Sight to grow their business
More than
entertainment
Married at First Sight continues to be a ratings powerhouse and is making waves throughout Australia.
Cultural relevance
Highly engaged fanbase
Content integration opportunities
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
