WA Today

WAtoday has grown to become a distinct and independent voice in the West Australian news landscape. Having launched with a bold and fearless approach in 2008, WAtoday has cemented its place as a trusted news source in WA. We are driven to connect our loyal and highly engaged audience to issues that matter to them in state politics, the community, environment and sport.

Audience Demographic

51%

Female

49%

Male

Age 14-29

Age 30-44

Age 45-64

Age 65+

38 %

Social Grade AB

24 %

Business Decision Makers

23 %

Managers & Professionals

42 %

Main Grocery Buyers

HH Household Income $40,000-$79,999 p.a

HH Household Income $80,000-$119,999 p.a

HH Household Income >$120,000 p.a

Source

Audience Demographic: emma™ conducted by Ipsos MediaCT; People 14+ for the 12 months ending September 2020, Nielsen Digital Content Ratings, Monthly Tagged, September 2020, people 14+.

Digital: Nielsen Digital Content Ratings, Monthly Tagged, December 2020, Current Events and Global News Sub Category, Text, People 2+, Census.