Audience Demographic

51%
Female
49%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

38 %

Social Grade AB

24 %

Business Decision Makers

23 %

Managers & Professionals

42 %

Main Grocery Buyers

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

Audience Demographic: emma™ conducted by Ipsos MediaCT; People 14+ for the 12 months ending September 2020, Nielsen Digital Content Ratings, Monthly Tagged, September 2020, people 14+.

Digital: Nielsen Digital Content Ratings, Monthly Tagged, October 2020, Current Events and Global News Sub Category, Text, People 2+, Census.

 

 

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