WA Today

WAtoday has grown to become a distinct and independent voice in the West Australian news landscape. Having launched with a bold and fearless approach in 2008, WAtoday has cemented its place as a trusted news source in WA. We are driven to connect our loyal and highly engaged audience to issues that matter to them in state politics, the community, environment and sport.

WAtoday Media Kit 2020

Audience Demographic

56%

Female

44%

Male

Age 14-29

Age 30-44

Age 45-64

Age 65+

39 %

Social Grade AB

23 %

Business Decision Makers

27 %

Managers & Professionals

42 %

Main Grocery Buyers

HH Household Income $40,000-$79,999 p.a

HH Household Income $80,000-$119,999 p.a

HH Household Income >$120,000 p.a

Source

Monthly Readership & Audience Demographic:emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending March 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings March 2020.

Digital: Nielsen Digital Content Ratings, Monthly Tagged, May 2020, Current Events and Global News Sub Category, Text, People 2+, Census.