Audience Demographic

32%
Female
68%
Male
Age 14-29
Age 30-44
Age 45-64
Age 65+

77 %

Social Grade AB

51 %

Managers & Professionals

67 %

Intend to Travel Interstate N12M

49 %

Intend to Travel Overseas N12M

HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a

Source

emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending June 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings June 2020.

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