WAC-Nine-2021

Undeniably the one place to consistently connect with Australia

When it comes to connecting brands with consumers, there’s never been a better time to partner with Australia’s leading broadcaster – across all screens!

NETWORK COMMERCIAL SHARE: 2021 YTD

18:00-MN
P25-54 37.70 32.50 29.90
P16-39 36.70 32.80 30.50
GS+CH 39.00 32.50 28.50
Under 50 37.40 33.10 29.50
Over 50 38.90 38.70 22.40
Source: OzTAM Metro (5CM) 01/01/21-02/06/21, 1800-MN, CFTA Network & Primary Channels, TP/25-54/16-39/GS+CH, Commercial Share (Network) & 3 Station Commercial Share (Primary Channel), C7 data (at 03/06).

 

PRIMARY CHANNEL COMMERCIAL SHARE: 2021 YTD

18:00-MN
P25-54 39.30 32.80 27.90
P16-39 39.20 32.90 27.90
GS+CH 41.00 32.80 26.30
Under 50 39.00 33.40 27.60
Over 50 41.30 38.90 19.80
Source: OzTAM Metro (5CM) 01/01/21-02/06/21, 1800-MN, CFTA Network & Primary Channels, TP/25-54/16-39/GS+CH, Commercial Share (Network) & 3 Station Commercial Share (Primary Channel), C7 data (at 03/06).

 

BVOD: 2021 TOTAL MINUTES VIEWED

TTL Mins 49% 35% 16%
Source: OzTAM Live + VOD VPM, Commercial FTA Share, 01/01/2021 – 31/05/2021, metric; minutes, duration 0+, includes co-viewing on connected TV devices.

 

Buy TV with confidence with Australia’s biggest content still to come in 2021

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Understand the Strategy Behind Australia's Greatest Content 

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Programming that connects


In a shifting, consolidating landscape, programming that connects with Australians wherever they are represents the closest thing to a sure bet for brands. The same is true for publishers.

“Investing in Australian content that reflects the stories of Australians back to our audience, that’s our point of difference,” says Hamish Turner, Nine's Director of Programming. “Live audience, audience at scale that consumes content in a temporal manner, and Australian stories, they are the four big things for us – and that won’t change.”

Nine’s slate for the rest of the year reflects that commitment – returning favourites such as The Block and Australian Ninja Warrior, and five newly commissioned shows that will bridge this year into next. All different, but “all very ‘integratable’,” says Turner, giving brands further avenues to explore, and “diversity utility”. Which may prove useful in a world likely to be disrupted by Covid for some time yet.

Get in touch!

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