Undeniably the one place to consistently connect with Australia
When it comes to connecting brands with consumers, there’s never been a better time to partner with Australia’s leading broadcaster – across all screens!
PRIMARY CHANNEL COMMERCIAL SHARE: 2021 YTD
Source: OzTAM Metro (5CM) 01/01/21-22/06/21, 1800-MN, CFTA Networks, 25-54/16-39/GS+CH/Under 50/50+, Commercial Share %, C7 data (at 23/06).
BVOD: 2021 TOTAL MINUTES VIEWED
Source: OzTAM Live + VOD VPM, Commercial FTA Share, 01/01/2021 – 22/06/2021, metric; minutes, duration 0+, includes co-viewing on connected TV devices.
Buy TV with confidence with Australia’s biggest content still to come in 2021
Programming that connects
In a shifting, consolidating landscape, programming that connects with Australians wherever they are represents the closest thing to a sure bet for brands. The same is true for publishers.
“Investing in Australian content that reflects the stories of Australians back to our audience, that’s our point of difference,” says Hamish Turner, Nine's Director of Programming. “Live audience, audience at scale that consumes content in a temporal manner, and Australian stories, they are the four big things for us – and that won’t change.”
Nine’s slate for the rest of the year reflects that commitment – returning favourites such as The Block and Australian Ninja Warrior, and five newly commissioned shows that will bridge this year into next. All different, but “all very ‘integratable’,” says Turner, giving brands further avenues to explore, and “diversity utility”. Which may prove useful in a world likely to be disrupted by Covid for some time yet.
Get in touch!
Contact us for more information on how your brand can leverage the power of Nine to deliver real business outcomes.