The NT love story
“Our strategy with Nine was to find a channel that spoke to our target market and had the flexibility to integrate our message with content based around real people to ensure authenticity and believability.
“We needed to tell a layered story – in our case an NT love story. Today provided the perfect vehicle for the campaign to centre on. The theme could then be repurposed for different Nine channels and formats.” Tony Quarmby, NT Executive General, Manager Marketing
Source: Tourism NT supplied data, 2019.