The Financial Review Future of Finance Forum, presented by Airwallex, brought together leading voices across finance, payments and technology, including Lynn Kraus (CEO, Australian Payments Plus), Alan Machet (Group Country Manager, VISA), and Toby Walsh (Scientia Professor of AI), as well as Shannon Scott (Chief Product Officer, Airwallex) and Cosima Marriner (Editor, The Australian Financial Review), to discuss the next frontier of digital assets and AI, and the future of financial infrastructure.

The event was anchored in an AFR Insights white paper, From Risk to Resilience – Rethinking Global Finance for Modern Business, which served as the intellectual backbone of Airwallex’s AFR partnership, and reinforced Airwallex’s place as a global leader in modern financial operating systems. An immersive digital advertorial and special print reports extended the conversation beyond the event itself, amplifying the whitepaper insights and reaching influential audiences on AFR’s print and digital platforms.

Using the power of the broader Nine ecosystem, Airwallex became unmissable. Through leveraging the authority of The Sydney Morning Herald with a 5-part editorial series housed in a collection with a homepage driver to always-on executions on 9Now, nine.com.au, metro mastheads and HBO Max, ensured Airwallex dominated Nine’s digital ecosystem, while further integration into the business-centric podcast, The Contrarians, via host reads, built authentic rapport with engaged audio business audiences and decision makers.