Peters Ice Cream, synonymous with Aussie summer, partnered with the No 1 sport that Aussies associate with summer^*, the Australian Open. The objective: to increase awareness and trial their reinvention of a classic, the Peters Drumstick x Messina collaboration, their core Drumstick range, and their range of better-for-you treats, PROUD & PUNCH^™. ​

Source: Nine Effectiveness econometric modelling 2019.

*House of Brand, 2019.
**Based on Payback Australia FMCG benchmark using this mix of media investment.