The AO delivering ROI for an iconic Australian ice cream brand
Peters Ice Cream, synonymous with Aussie summer, partnered with the No 1 sport that Aussies associate with summer*, the Australian Open. The objective: to increase awareness and trial their reinvention of a classic, the Peters Drumstick x Messina collaboration, their core Drumstick range, and their range of better-for-you treats, PROUD & PUNCH™.
Source: Nine Effectiveness econometric modelling 2019.
*House of Brand, 2019.
**Based on Payback Australia FMCG benchmark using this mix of media investment.