Sephora Identifies Itself as the Must-Have Companion for the Festive Season
Sephora wanted to increase awareness about the launch of their new online store, to build brand awareness and be associated with the Christmas season.
We created an educational and inspirational content series centred around the theme of the holiday party season.
Make-up tutorial videos armed women with the essentials they needed to nail the season’s top party looks. Hosted by Rachael Brook we targeted women 18-35 across 9Style, nine.com.au and Facebook. Product mentions and recommendations by Rachael Brook directed to product purchase. Media surrounding the campaign carried the festive theme.
As well as video content we created gift-guides and native content – all contributing to positioning Sephora as a must-have companion for the Christmas holiday season.
The one-month campaign generated 110% of the target: 47,000 streams with an average engagement time of 3 minutes, over exceeding the average time spent.
Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora is highly regarded as a beauty trailblazer, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment, disruptive spirit and constant innovation.