The Ask

With the launch of the first new Audi TT in six years, Audi was not only taking the car forward but also taking design forward. Our challenge was to reflect the huge progression in design and innovation, and push wider brand perception.

The Answer

This was to be achieved by amplifying a bespoke piece of video content created by Mediacom and Nine’s internal video agency, 9mm. The video would live exclusively on the nine.com.au network and focus on the new Audi’s striking and edgy design cues.

During the campaign users were served a suite of branded banners running as premium, high-impact sponsorships, or audience-targeted placements. Upon audience interaction a full-screen experience was launched. Before the hero video began playing, users received a message letting them know they were in control of the experience, and by pressing the TT combination on their keyboard they were able to further explore the Audi TT.

To create this experience we layered two additional videos on top of the already created Audi TT video. The end result was three unique videos which showcased the innovative features of the car, and could be instantly inter-navigated. Beneath the interactive video player the user could further interact with the model’s features or explore Audi’s own TT mini-site.

The Outcome

• 17,100,000 impressions
• 102,600 click-throughs
• 15% higher likelihood of interaction when served with personalised creative
• 49% more likely to complete a video view when served with personalised creative