sunherald_navy

Positioning Statement:

The Sun-Herald is a confident, lively and intelligent read. It captures Sydney, its people and their stories, all with the credibility and independence that are the hallmarks of our mastheads. We report without fear or favour, whether we’re reviewing the city's newest fine dining establishment or examining both sides of the political divide.

TAGLINE / CALL TO ACTION:

Independent. Always.

URL / DESTINATION:

smh.com / Newspaper printed Sundays.

Colour Palette:

PRIMARY
#0A1633
R:10 G:22 B:51
C:100 M:87 Y:47 K:60
PANTONE: 282C
Newsprint: C:90 M:70 Y:24 K:55

SECONDARY
#FFFFFF

R:255 G:255 B:255
C:0 M:0 Y:0 K:0

BRAND COLLATERAL:

Letterhead: