Positioning Statement:
The Sunday Age is a confident, lively and intelligent read. It captures Melbourne, its people, and their stories.
Tagline / Call to Action:
Independent. Always.
URL / Destination:
theage.com.au / Newspaper printed Sundays.
Colour Palette:
PRIMARY
#861540
R:134 G:21 B:64
C:34 M:100 Y:58 K:29
PRIMARY
#0A1633
R:10 G:22 B:51
C:100 M:87 Y:47 K:60
PANTONE: 282C
Newsprint: C:90 M:70 Y:24 K55
SECONDARY
#000000
R:0 G:0 B:0
C:75 M:68 Y:67 K:90