6PR

Overview:

6PR is Perth’s only commercial news talk station – the station the city turns to for breaking news, opinions and information on what’s happening locally and around the country.

6PR is home to some of WA’s highest profile personalities: Steve Mills and Basil Zempilas, Gareth Parker, Simon Beaumont, Oliver Peterson, and Karl Langdon and Paul Hasleby. Your weekends are covered with Sue McDougall’s gardening expertise, and the 6PR Football Team brings all the colour and excitement of the AFL to fans across Perth.

Each program is packed with current affairs, news coverage as it happens, interviews with famous faces from around the world, regular topical segments, finance and sporting updates and huge giveaways.

6PR has a strong, interactive relationship with listeners – and a direct line into the moods, thoughts and opinions of the diverse Perth community.

If Perth’s talking about it, 6PR is talking about it.

Tagline / Call to Action:

Perth’s 6PR
Perth’s News Talk Leader – 6PR

Target Audience:

People 40+

URL / Destination:

AM882, 6pr.com.au, 6PR app, DAB+

Brand Language:

Trustworthy, reliable, credible, influential, opinion, 24/7, conversation, local.

Colour Palette:

PRIMARY
#002f55

R:0 G:47 B:85
C:100 M:84 Y:40 K:35

PRIMARY
#fdb813

R:253 G:184 B:19
C:0 M:31 Y:99 K:0

Logos:

6PR_Curve_FullColour

Full Colour - Primary

6PR_Curve_Mono

Mono - Primary

6PR_NoCurve_FullColour

Full Colour - Secondary

6PR_NoCurve_Mono

Mono - Secondary

BRAND COLLATERAL:

Letterhead: