Since its first publication on October 17, 1854, The Age has been serving its readers with intelligent, independent journalism. Every day, it reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers. Our journalists are passionate about uncovering the truth of the matter. From political promises and business bargaining, to AFL scandals and even, the best coffee in Melbourne. We believe inspiring stories are all around us, just waiting to be discovered. For more than 160 years we’ve been committed to fearless and honest storytelling. Despite the constantly changing ways our audience can access our journalism, we continue our commitment to upholding quality in everything we do – this will never change.
Social Grade AB
Business Decision Makers
Managers & Professionals
Main or Sole Grocery Buyers
HH Household Income $40,000-$79,999 p.a
HH Household Income $80,000-$119,999 p.a
HH Household Income >$120,000 p.a
Monthly Readership & Audience Demographic:emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending December 2019, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings December 2019.
Digital: Nielsen Digital Content Ratings, Monthly Tagged, January 2020, Current Events and Global News Sub Category, Text, People 2+, Census.