The Age

For more than 160 years, The Age has been committed to fearless and honest storytelling. It reaches out to the Victorian community and beyond, educating, challenging and interacting with its readers, upholding a commitment to quality. Our journalists are passionate about uncovering the truth of the matter. From political promises and business bargaining, to AFL scandals.

Audience Demographic

43%

Female

57%

Male

Age 14-29

Age 30-44

Age 45-64

Age 65+

43 %

Social Grade AB

27 %

Business Decision Makers

26 %

Managers & Professionals

43 %

Main or Sole Grocery Buyers

HH Household Income $40,000-$79,999 p.a

HH Household Income $80,000-$119,999 p.a

HH Household Income >$120,000 p.a

Source

Monthly Readership & Audience Demographic:emma™ conducted by Ipsos Connect, People 14+ for the 12 months ending December 2020, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings December 2020.

Digital: Nielsen Digital Content Ratings, Monthly Tagged, December 2020, Current Events and Global News Sub Category, Text, People 2+, Census.