AUDIENCE INSIGHTS
| 13/07/2023
All eyes were on Nine for State of Origin Game 3,
driving a total television audience of +2.6 million
Ampol State of Origin Game 3 captivated footy fans across the nation, driving an average Total TV audience of +2.6M people to the 9Network. Dominating its timeslot with +70.6% commercial share across Total People and all key advertising demos, and was the No.1 live streamed program against all broadcasters yesterday, and the 3rd highest rating program of the year.
As QLD reigned supreme, the 2023 State of Origin series has seen record-breaking results across all screens. Recording an average Live BVOD audience of 523K (up 23% year-on-year). This equates to 182.1M minutes viewed (+23% year-on-year) and 3.4M stream starts (+8% year-on-year).
Game 2 smashed records, achieving the highest ever Live BVOD audience of all time, against all competitors.
Games 1, 2 & 3 are the top 3 live streamed programs year to date against all broadcasters, with Game 2 the No.1 live streamed program, year to date.
The 2023 State of Origin series recorded an average Total TV audience of +3M, the highest series average since 2018.
Game 3 - Total Television Average Audience
State of Origin 2023 - Game 3
NO. 1
Program live streamed yesterday against all broadcasters
+70.6%
Comm share across Total People and all key demos - during it's timeslot
3RD
Highest rating program of the year
State of Origin 2023 Series Highlights
+3M
Average Total TV audience for the series
HIGHEST
Ever Live BVOD audience of all time against all broadcasters - Game 2
TOP 3
Live streamed programs year to date against all broadcasters
+23%
Year-on-year growth in average Live BVOD audience (523K)
182.1M
Minutes viewed
(+23% year-on-year)
3.4M
Stream starts
(+8% year-on-year)
