Powered is the creative engine of Nine's sales team. We integrate clients into Nine's trusted platforms, across TV, digital and print, creating memorable moments for your brands.
Our team of strategic thinkers develop the solution to your challenge.
Implementing a variety of disciplines, we work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments across our vast storytelling ecosystem in broadcast, print and digital.
Powered can be an end-to-end solution - whether you need support with strategy, creative development and production, content integration and content marketing know-how, or closing the loop to determine how effective your campaign was. We're here to help.
“We have worked closely with the Nine and Powered team to go beyond spots and dots, it's feel good content rather than advertising, delivering significant scale and reach.”
Amanda Nakad
Director of Marketing, McDonalds
“We saw brand consideration scores that we haven’t seen in many many years.”
Kjetil Undhjem
Head of Marketing and Brand Strategy
“It’s been transformative for the hi-pages business in so many ways.”
Stuart Tucker
Chief Customer Officer
"2021 was a record breaking year across all metrics. We worked with Nine to re-imagine our approach and put helping the contestants in their property journey at the heart of our strategy. We helped them create exclusive property listing, shared Domain expert advice, allowing us to showcase the much loved app experience through high impact, integrations which far exceeded our goals."
Emily Murren
Director Residential Marketing
“With an objective of balancing scaled consumer awareness whilst still remaining credible and true to our veterinary heartland, this campaign was a great success for the PAW by Blackmores brand, exceeding all KPIs set.”
Georgie Mitchell
Brand Manager Pet Health, PAW by Blackmores
"The NRL on Nine is a powerful platform, allowing us to reach a passionate fan base and amplify our NRL partnership. Through Nine, we capitalised on the strength of their broadcast to create a suite of assets that drove engagement with fans and generated great results."
Michael McCash
Senior Manager, Consumer Growth Marketing
We can help you realise big effective ideas
Don’t just take our word for it…
Check out how we have helped brands tell their story.
HOW DO WE REALISE BIG IDEAS?
Powered offers two collaborative workshop formats: Powered Hacks and Sprints. Powered Hacks were developed to solve major long-term marketing challenges. Powered Sprints, as the name suggests, is a shorter workshop format, with the final creative proposal wrapped up in four week's or less.
Powered Studios is a full-service creative team crafting content across print, digital, social and TV.
We’re experts and innovators with the capacity to produce everything from high-end brand TVCs to native articles, video and social content. We have proven effectiveness in engaging audiences and brands.
As part of Nine, we have access to credible talent, state-of-the-art production facilities and a portfolio of assets across print, digital, social and TV to cut through the noise and make an impact. Consider Powered as an integrated, yet independent, production powerhouse that will create content to make a memorable impact both on and off our networks.
WHAT WE DO
What we know about advertising effectively
Advertising is a blend of art and science and it grows businesses, but how?
We bring together what we know about advertising effectiveness from research around the globe, including our own experience working with local brands across Nine’s channel assets of TV, Digital and Print.
