Powered by Nine
Powered by Nine
Powered is Nine’s marketing solutions team, built specifically to help brands grab hold of BIG MARKETING MOMENTS that are amplified through amazing content.
Our team of strategic thinkers develop the solution to your challenge. We work with clients to gain a deep understanding of your business and what you stand for, enabling us to select the right environments across our vast storytelling ecosystem.
Every step of the way, Powered can help you to realise your marketing dreams. Whether you need support with strategy, creative development and production, content integration and content marketing know-how. Whether it’s implementation expertise or closing the loop on how effective your campaign was. Whatever it is, Powered can be an end-to-end solution – or a key piece of the puzzle on your way to amazing, marketing-lead outcomes.
We accompany every recommendation with our strategic rationale giving you the confidence that you have the right solution to meet the needs of your brief. We provide audience rationale, cultural context, category trends and measurement benchmarks, using a number of proprietary tools.
“Powered can be an end-to-end solution – or a key piece of the puzzle on your way to amazing, marketing-lead outcomes.”
Our creative team bring our concepts to life with video, copy and visuals and test our concepts using 9Nation, our quantitative insights community of over 6000 Australians, to understand which concepts appeal and excite.
Our content experts work with the industry’s leading storytellers, content-makers and influencers who call Nine home, to ensure that all brand ideas are a seamless part of the in-program action, editorial and connect across all platforms.
And finally, Powered Studios – the driving force behind brand content production – write, direct and shoot the integrated TVCs, interstitials, digital and social content that form your campaign.
So if you want to integrate into Australia’s most consistent premium TV content, like Love Island, Married at First Sight, The Australian Open, The Today Show, The Block. Or you want the power of big ideas in quality editorial across the Nine digital network, through great mastheads like The Australian Financial Review, The Sydney Morning Herald and The Age. Through publishing super brands like Good Food and Domain. Or maybe you’re after big ideas that will soon be all the talk across radio. Yes, whatever it is, Powered by Nine is here to help you. The opportunity to stand out from the crowd is everywhere. The only limitation is imagination, sprinkled with a little know-how, and Australia’s best content.
The Powered Approach