Ad Specifications
| Device Availability | CTV, Web and App |
| Dimensions | 1920×1080 |
| Service Times | Assets to be submitted at least 5 business days prior to campaign launch |
| SSL Requirements | All assets must be securely served (https://) |
Build guidelines
Creative must be built using HBO Max’s Pause ad template (.PSD).
| Accepted Formats | Maximum 300kb .PNG or .JPG |
| QR Code Dimensions (optional) | 150×150 px |
| Images | Static visuals (no animation or video). Key visual can take up the full screen. Avoid messaging and brand logo on the top right of screen as that is where the AD badge is placed. Ad badge must be placed on all creatives and is done so via the HBO Max’s Pause ad template. |
| Supporting Text | Recommended contextual messaging tied to the viewer’s experience. Keep headlines conversational and avoid direct response language |
| Disclaimers | Terms and conditions or any legally required text should be included within player safe zones |
| Additional Assets | Third-party impression tracker (optional – .GIF format only) |
*HBO Max’s Pause ad does not support click-through URLs
Resources
For submission guidelines please refer to Nine’s Acceptance Policy
For monitoring and blocking information please refer to Nine’s Brand Safety Policy
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