Playground XYZ Super Skin
The Super Skin allows you to align your brand with a publisher page in a way that has previously only been available for desktop advertisers. The unit includes a large branding header, full page skin and option for content to be housed in a reveal component. The ad high-impact for users whilst at the same time ensuring their browsing experience remains unchanged.
Click here to see an example (requires mobile device)
Please note that JUMP tags aren’t supported with Playground XYZ executions, please use alternative click-tracking tags instead as JUMP tags have been shown to not work correctly.
Format can only be 3rd party served via Playground XYZ, click on the link below for more information.
|Areas||Approved to run||Notes|
|Nine O&O homepages||Yes|
|Nine O&O articles||Yes|
|Nine O&O galleries||Yes|
- The use of third party monitoring or blocking must adhere to Nine’s Brand Safety Policy.
- All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
- Click-through URL should be for a page that is optimized for a mobile browser.
- All images and content are appropriate to the general audience nature of the page.
- All assets must be SSL compliant – securely served (https://)
- The ad cannot not alter the Nine Digital brand, or alters the page layout, navigation, design or content.
- The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
- Minimise the device load for the user as much as possible – ads causing excessive load will be rejected.
- All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons.
- Nine Digital may at its absolute discretion refuse to publish any advertisement on the Nine Digital network.
- Nine Digital reserves the right to reject / remove any rich media ad that does not meet its creative specifications, contravenes internal guidelines or adversely affects network website performance, other ad placements or user experience.
- Nine Digital reserves the right to remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with our content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements.
Timelines & Delivery
- All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
- All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.
- If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
- Reach out to Playground XYZ for full technical documentation, build guides etc.