The Fireplace is a high impact ad unit that uses a combination of two individual creatives – a Billboard that is accompanied by Sidepanels or a Wallpaper.

Nine Digital accepts two types of Fireplaces:

The Standard Fireplace includes an IAB size 970×250 Billboard that is accompanied by Sidepanels or a Wallpaper. Please click here to see an example.

The Extended Fireplace increases the width of the Billboard to join up with the Sidepanels, creating a seamless user experience. Please click here to see an example.

Nine Digital Served Specs

Required elements: Billboard image file and Wallpaper/Sidepanel image file
Accepted format: JPG/PNG/GIF
Refer to Billboard specs, Wallpaper specs and Sidepanel specs

Third Party Served Specs

Required elements: Billboard image file and Wallpaper/Sidepanel image file
Refer to Billboard specs, Wallpaper specs and Sidepanel specs

Format Availability

Areas	Approved to run	Notes
Nine O&O homepages	Yes	Not available on Honey Network & Show Site homepages
Nine O&O articles	Yes
Nine O&O galleries	No
MSN homepages	No

Important Information

The fireplace ad execution is designed to be compatible at default (100%) browser magnification. Minor alignment issues may occur if users zoom in or out beyond 100%. For maximum compatibility Nine recommends delivering two separate sidepanel images.
The use of third party monitoring or blocking must adhere to Nine’s Brand Safety Policy.
All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
Client to provide the Billboard and either the Side Panel or Wallpaper creatives which together create the Fireplace effect.
No looping allowed for animation after 30s and load must take place during the subload of the ad. Additional animation may be initiated via roll-over, capped at 30s.
Sound must be muted by default with a visible mute/unmute button.
All images and content are appropriate to the general audience nature of the page.
The ad cannot alter the Nine Digital brand, or alters the page layout, navigation, design or content.
The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
Minimise the CPU load for the user as much as possible – ads causing excessive load will be rejected.
All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons.

Acceptance Policy

Nine Digital may at its absolute discretion refuse to publish any advertisement on the Nine Digital network.
Nine Digital reserves the right to reject / remove any rich media ad that does not meet its creative specifications, contravenes internal guidelines or adversely affects network website performance, other ad placements or user experience.
Nine Digital reserves the right to remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with our content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements.

Timelines & Delivery

All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval.
If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
Reach out to the third party vendors listed above for full technical documentation, build guides etc.