Leading digital outdoor media company QMS has announced the first wave of major brand partners across its new Retail Out of Home network, SHOP – the ultimate destination where brands meet local shoppers at scale.

Automotive leader Ford and local FMCG brand Pilpel will feature alongside industry super fund Cbus, business management platform MYOB, GWM, Health Partners, and Carbon Savers, who have all signed as launch partners across the 100% digital, retail OOH network.

Generating more than 16 million monthly impressions*, SHOP unites two distinct retail environments. The Metcash “LocalEyes” network features 860+ screens across IGA, Cellarbrations, The Bottle-O, Thirsty Camel, Mitre 10, Home Hardware, and Total Tools, complementing The Convenience Network’s 470 screens.

Offering full-motion digital flexibility, dynamic creative capability, and advanced closed-loop sales attribution, SHOP gives brands the unprecedented ability to track, influence, and drive conversions seamlessly from the sofa, to the street, and directly into store. 

With more than 70% of Australians living within three kilometres of a SHOP retailer, the network offers unrivalled proximity. Its expansive coverage reaches deep into metro audiences while extending across more than 400 regional locations in Australia.

The launch partners represent a strategic mix of endemic brands to drive immediate point-of-purchase conversion at the store threshold, and non-endemic brands who are tapping into qualified local audiences within high-trust, highly receptive community environments. Across both categories, partners will benefit from the proven dual effect of Digital OOH, driving immediate, short-term sales whilst building long-term brand equity.

QMS Chief Sales Officer, Tim Murphy, said the immediate partner uptake underscores market demand for access to trusted, everyday retail environments at scale.
“The response to SHOP from advertisers has been incredible. Following our launch at the Nine Upfront, brands recognise the immediate opportunity to connect with active household decision-makers in high-frequency, trusted environments right at the point of decision.
By bringing together over 1,300 digital screens into a unified, 100% full-motion network, SHOP completes the commercial continuum for brands by enabling a connected, contextual shopper journey. It gives advertisers the scale of a national DOOH buy, delivered with the intimacy of the ‘Local Trust Halo’ of retail OOH.
Whether a customer is picking up dinner ingredients at IGA, planning a weekend project at Mitre 10, or grabbing a morning coffee on the go, SHOP is where the power of local audiences can be unlocked. We are thrilled to welcome Ford, Pilpel, Cbus, MYOB, GWM, Health Partners, and Carbon Savers as our foundation partners as we reimagine Retail OOH.”

Backed by QMS’ exclusive 2027 commercial packages, the fully active network allows advertisers to capitalise on the audience power and data ecosystem of the wider Nine group. 

* Source – Nielsen CMV, Survey 4 2026 ^Metcash Transaction 2025 Data, IBA Shopper Intelligence, Summit Transaction Data 2025

Friday 16 October, 2026