A new era beckons
The Men's Rugby World Cup 2027
As a global and multicultural sport, rugby connects Australia to the world stage like no other. In 2027, from 1 October to 13 November, Nine brings the Men's Rugby World Cup home with 52 matches across six weeks. Catch 26 marquee games live and on demand across 9Network and 9Now, as well as every game on Stan Sport, amplified through Nine’s powerful outdoor, social and publishing platforms.
A sneak peek
World-class rugby action
Our audience
Australians show up for major tournaments
43% of Aussies are going to be more interested because the Men's Rugby World Cup 2027 is on home turf. From the mass cultural scale and immersive storytelling of television to real-time news, live coverage and exclusive player stats on YouTube, publishing and social channels, fans will be continuously plugged into the action. Complemented by high-impact outdoor media delivering proximity, immediacy and physical presence, this multi-channel campaign puts brands at the heart of the passion, camaraderie and excitement defining rugby on home soil.
Source: PMX Sports Fandom Tracking. Q72. How likely are you to engage with the Men's Rugby World Cup 2027 in each of the following ways?
A total media platform
Spark your next success story
The Men's Rugby World Cup on Nine, one unified content solution. Whenever and wherever fans want it
Big ideas, for even bigger results
Check out how our partners have leveraged big-event sport to grow their business
More than just sport
We’re in the new generation of rugby and it’s time to connect with footy fans, at scale, right across Australia.
Premium World Cup scale
Expert opinion & analysis
Command global attention
Ignite Aussie patriotism
Ready to find out more?
Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
