Celebrating Heritage and Horizon with Range Rover
When the Australian Financial Review Magazine marked its landmark 30th anniversary, the theme of ‘Visionaries’ provided the perfect backdrop for Range Rover and its belief that leadership today is rooted in passion and integrity.
This milestone was a unique opportunity to align with the individuals who have shaped the last three decades and those who will define the next thirty.
Visionaries Drive Progress
Aligning with the magazine’s reflection on the past and future of Australian influence, Range Rover developed the campaign ‘Visionaries Drive Progress’ that was built on a foundation of enduring influence, luxury, and the kind of forward-thinking leadership that mirrors the evolution of the 55-year-old brand itself.
The deep-seated trust and credibility of AFR made for the perfect high-level premium association that instantly connects the brand with an affluent audience, reminding readers they are a defining symbol of success among the nation’s leaders.
A Milestone Moment
The partnership was anchored in AFR’s 30th Anniversary Dinner, with Range Rover the principal partner. With a top-tier client list of CEOs, founders and cultural shapers, this was an unforgettable night with AFR and Range Rover at the heart.
Published was a consecutive double page spread that ran in the celebratory edition of AFR Magazine, with a simply elegant focus on the heritage of Range Rover, ensuring undivided attention that lended immediate credibility to the brand. To connect the print experience to a dynamic digital touchpoint, a video false cover ran on AFR’s Today’s Paper, driving even more high-impact awareness.
“Our 30th Anniversary dinner was a definitive statement on the power and influence of The Australian Financial Review Magazine. This wasn’t merely a milestone celebration; it was a carefully curated gathering that converted three decades of editorial prestige into an evening that could be shared with one of our key partners, Range Rover.
The majority of our 100 guests had been featured in the pages of AFR Magazine; CEOs, founders, cultural shapers. It was both a formal dinner as well as intimate, peer-to-peer discussion among the nation’s elite. Our partnership with Range Rover was crucial to this success.”
Matthew Drummond - Editor, AFR Magazine
Watch our dedicated AFR Magazine 30th Anniversary tribute below
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