Overview

Captivated by the entire spectacle of the Winter Games including the triumph, drama and the human stories that unfold on the world’s biggest stage, Winter Olympic Fans represent the broadest and most passionate fan base for the Winter Olympics. They are not tied to a single sport or a specific athlete, their interest is in the Winter Games itself. This audience believe in the power of sport to unite a nation and are emotionally invested in the overall success of the Games as a whole.