The Growth Project is our commitment to working with advertisers to unequivocally prove the power of Nine media in driving business outcomes.
“If growth matters, Total TV is the partner you need.”
Nine's MMM early results
"Growth is nuanced, multi-layered and complicated - much harder than lightweight 'easy sell, dollar in, dollar out' ROI metrics", says Kia's General Manager of Marketing, Dean Norbiato. But there are ways to start understanding how to put a better plan together, and optimise with sharper data more rapidly. "And that gives you a much bigger seat at the senior management table."
Boost sales and brand equity
With an estimated $4BN of profit being left on table through media under optimisation, it's time to shift the focus from mere efficiency to genuine growth and effectiveness.
Five levers for growth
Stewart Gurney, Director of Strategy and Effectiveness, Powered by Nine, details how to deploy Total TV as a high-performance growth engine using five evidence-based levers – from prioritising scale over efficiency to building brands that demand pricing power.
The top 9 reasons Total TV matters for your brand
Looking for more inspiration?
Explore more high impact TVCs
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