In partnership with Nine, Uber Eats entertained fans during one of Australia's biggest sporting moments.
With all eyes on the Australian Open, Uber Eats saw an opportunity to go beyond traditional advertising and align with Nine’s powerful, unified content ecosystem. Building on a six-year partnership with Nine's Summer of Tennis, the challenge was to bring their campaign, “Get Almost Almost Anything… Even Andy Murray,” to life across two-weeks.
A multi-phase campaign designed to surprise, entertain and dominate the screen.
Launched on January 12th, Uber Eats’ 2025 campaign unfolded in three playful acts, Can’t Get Andy Murray, Getting Andy Murray, and Get Andy Murray, designed to build anticipation and keep audiences guessing.
Throughout the two week period, Uber Eats maintained visibility across Nine’s total ecosystem. They took over more than just ad breaks: fans spotted Andy in unexpected places like Channel 9 Entertainment, MAFS promos and even live traffic reports – demonstrating Uber Eats’ signature wit and reach.
Powered Studios played a key role in bringing Uber Eats’ creative vision to life, delivering standout, custom-produced TVCs that seamlessly integrated into the Nine environment.
A true ecosystem play across Nine’s broadcast and digital network. The campaign spanned multiple touchpoints to deliver scale and synergy across broadcast TV, BVOD, social and digital. This integrated approach kept Uber Eats top-of-mind across every screen and stage throughout the fortnight.
+21%
growth in agreement 'you can get almost anything'
+26%
increase in consideration amongst Australian Open viewers
Source: Gemba AO Uber Brand Study 2025
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