PEDESTRIAN TELEVISION on 9Now has reported 43 million total streaming minutes and 51% audience between 18-39 (versus an AVOD industry average of 29%) since launching in late October. 

A fresh programming slate, mixed with experimental marketing and programming choices, has delivered on the channel’s mission to “stream chaos 24/7” and achieve speedy notoriety.

Official festival partnerships with Spilt Milk and Lost Paradise and a NYE street poster stunt got the brand in-front of 130,000+ young punters over summer. 

Complimenting their ongoing partnership with Australian Independent Record labels (AIR), original series’ Shooting Stars and Kick Ons TV have featured artists like PNAU, Rudimental and The XX’s Romy to forge fan groundswell on social media and a weekend party entry point for the channel.

Local comedy Rostered On, via web comedy collective Robot Army, was the channel’s consistently highest performing series among the target demo, and the addition of web series Internment, My First Time and Tales From 88 aim to emulate. 

For Gen Z females, TV-nostalgia is defined by what they watched in highschool, proven by April’s The OC and Pretty Little Liars audience surge. The live channel spike for 1992’s Single White Female shows discovery of older titles via Pedestrian Group’s brand network, including VICE, PEDESTRIAN.TV and Refinery29 for this same demo.

Weekend marathons have been a hit with the second-screen audience. To mimic the success of titles like Snoop Dogg: The Joker’s Wild, Murder House Flip and Champagne Ill, coming to PEDESTRIAN TELEVISION from June are non-scripted formats to scripted prestige comedy, plus cult feature films available now on-demand, via Sony Pictures, Filmrise and more. 

Upcoming shows on PEDESTRIAN TELEVISION include: Hot Ones, Woke, Gary Busey Pet Judge, Cheaters, Good Girls Revolt, Marvel Anime: X-Men, Above Average Presents, Iron Chef and more.

And upcoming features include: Party Girl, Burlesque, Center Stage, Marie Antoinette, Gigli, Glitter, Moon, I Know What I Did Last Summer and more.

In the spirit of streaming chaos, the inaugural PEDESTRIAN TELEVISION AWARDS will be held June 26th to celebrate the momentous happenings that have tickled the zeitgeist in the past 12 months. Presented by Uber Pool, LYNX and Cupio Wines, the awards show will air on PEDESTRIAN TELEVISION in early July, live and on demand. 

Audience metrics via OzTAM 
Images: FilmRise, Sony Pictures Entertainment, Slap Bang

About Pedestrian Group
Pedestrian Group is Australia’s leading youth-centered publisher and creator of TV Channel PEDESTRIAN TELEVISION, streaming chaos 24/7 on 9Now. It is home to PEDESTRIAN.TV, The Chainsaw, VICE Australia, Refinery29 Australia, Lifehacker Australia, Gizmodo Australia, and Kotaku Australia, as well as the Openair Cinemas. It is wholly owned by Nine, Australia’s largest locally-owned media company.

For further information, please contact:
Caitlin Lynch
Senior Communications Manager, Nine 
clynch@nine.com.au

Thursday, May 23, 2024