The 9Network’s live and on-demand platform 9Now has dominated the first four months of 2021 following the ratings success of Married at First Sight and LEGO Masters.

As of April 30, 2021, 9Now had recorded a massive 50% share of minutes consumed between January and the end of April among Total People. In the key demographics, 9Now has a 53% share among both 18-39s and 25-54s

In the live streaming space, 9Now was also the clear dominant platform with a 54% share following the success of the Australian Open. This equates to 1.5 billion live minutes, 61% more than its nearest competitor.

Married at First Sight was also the No.1 on-demand program against all BVOD platforms with more than 880 million minutes of long-form catch-up content streamed, 3.7 times more than its nearest competitor.

So far this year Nine’s Married at First Sight has eight of the Top 10 in on-demand programs and nine of the Top 10 live BVOD programs, while LEGO Masters also continues to perform strongly in the weekly BVOD ratings.

Hamish Turner, Nine’s Program Director, said: “9Now has strengthened its position as the clear No.1 in the digital and BVOD market. Nine has a suite of content offerings in the Australian Open, Married at First Sight and LEGO Masters which have all perform strongly on both linear and digital platforms.

“We continue to see strong growth across the BVOD category and expect our digital momentum to continue throughout the year with Beauty and The Geek, Love Island Australia and UK and The Block still to come, in addition we have created catalogue depth through deals with Warner Brother, NBC and Discovery.”

Nick Young, Nine’s Director of Sales – Publishing and Digital, said: “It has been an extraordinary quarter for 9Now. Brands continue to expand their support of the platform and are increasingly focusing on Total TV – linear and BVOD together – with BVOD being supported through Nine’s unique data offering of more than 10 million signed-in users.”

To view BVOD by the numbers, download full story HERE.

For more information:
Nic Christensen
Head of Corporate Affairs 
nchristensen@nine.com.au

Tuesday, 4 May, 2021