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Think TV’s – Marketing during a crisis

Think TV's - Marketing during a crisis

Think TV’s – Marketing during a crisis

Think TV's - Marketing during a crisis

ThinkTV have put together some useful links to help marketers and agencies in planning and managing their brands successfully through the COVID-19 crisis.

  • The Godfathers of Effectiveness, Les Binet and Peter Field, on the importance of maintaining share of voice and financial benefits of long-term brand building
  • The H2, 2019 Fact Pack for the latest facts and stats about the who, what, when and how long of TV viewing in Australia
  • The VOZ view of Total TV audiences including incremental reach provided by BVOD 
  • The Benchmark Series for information on effective video advertising
  • Shifting traditional retail store traffic and revenue online in Clickety Boom
  • Effie’s analysis of two years of Australia’s most effective campaigns about reach and how it can drive larger brand effects and business impact 
  • Articles of interest from around the world on the real-time effects of COVID-19.

Source: ThinkTV.com.au

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