Australia has evolved into a 24/7 global sports powerhouse where 80% of the population view sport as a cultural cornerstone. Moving beyond the traditional weekend focus on local codes, 62% of Australians now consume sports daily or weekly, driven by a surging appetite for international content. Unlike traditional broadcasters with seasonal dips, Stan Sport offers an electric calendar that knows no off-season.

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Source: The Trade Desk, Sport Report, March 2026.

Bridging time zones, we engage an always-on audience with coverage designed to keep your message centre stage, every single day. This momentum is powered by a rapidly expanding community; with Stan Sport seeing an exponential growth of 40% over the last year – a trajectory that is only climbing. Stan Sport delivers world-class sporting moments to the palms of a nation that never stops watching.

Source: Stan Sport Internal Data, March 2026.

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