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Are you ready to Roll the Dice on Creativity in 2022?

To celebrate the return of Australia’s richest creativity award, State of Originality, Powered by Nine in partnership with Mumbrella Bespoke and the AANA - Australian Association of National Advertisers are excited to bring you a new series dedicated to understanding what it takes to make great advertising, with advice and examples from a veritable C-suite of Australia’s marketers and creative masterminds.

Over the coming weeks, episodes will cover everything from Strategy, Originality, Simplicity, Emotion, Branding and Execution. Does one element lead, are there shortcuts, or do you just need to land all six to achieve creative success?

Find out as we roll the dice on creativity.

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EP1: Strategy

WITH CHRIS BROWN, CHIEF MARKETING OFFICER, MCDONALD'S

Roll the Dice on Creativity is a brand new series from Powered by Nine, Mumbrella and the AANA. In the very first episode, Nine’s Michele O’Neill is joined by McDonald’s Australia CMO and State of Originality 2021 winner Chris Brown to discuss all things strategy.

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EP2: Emotion

WITH JO BOUNDY, CHIEF MARKETING OFFICER, QANTAS

The second episode of Powered by Nine’s Roll the Dice on Creativity is live, featuring Qantas’ CMO extraordinaire Jo Boundy. Jo shares her thoughts on emotion in advertising, including how the business pivoted its creative approach throughout the pandemic.

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EP3: Simplicity

WITH JUSTIN GRAHAM, GROUP CEO, M&C SAATCHI

In the third episode of Roll the Dice on Creativity, M&C Saatchi’s Justin Graham shares how difficult simplicity can be to achieve - and why it’s so vital that we do.

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EP4: Originality

WITH PIA CHAUDHURI, EXECUTIVE CREATIVE DIRECTOR, BMF

In this episode, BMF Australia executive creative director Pia Chaudhuri gets honest about Australia’s appetite for originality.

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EP5: Branding

WITH SUZANA RISTEVSKI, EXECUTIVE GROUP MARKETING CMO, NAB

In this episode, NAB’s Suzana Ristevski sits down to discuss taglines, standing out from the crowd, and the importance of long-term brand recognition.

Coming-Soon

EP6: Execution

WITH TOM MARTIN AND JULIAN SCHREIBER, PARTNERS & CHIEF CREATIVE OFFICERS, SPECIAL AUSTRALIA