Alex Parsons was appointed Nine’s Chief Digital Officer in August 2021, leading the company’s digital vision, strategy and operations including the group product and technology divisions.

Alex has 20 years of executive leadership experience with both Australian and international digital and e-commerce businesses. He has worked across many parts of Nine, including the transition of the Microsoft/Nine joint venture of ninemsn to Nine Digital, the launch of nine.com.au, the launch of 9Now, the sale of the Fairfax events business and, most recently, led the rebrand and relaunch of the Drive automotive business.